Friday, March 16, 2012

Expensive, Useless, Exploitative

Well, the Britannica isn?t quite dead yet. While the company is ditching print, it?s not done with guilting its potential customers. The encyclopedia, the company says, now lives beyond the book?its volumes of knowledge are now dished up in a variety of online services, DVDs, and mobile apps. The company offers a free version of the online encyclopedia, but it is clogged with acres of ugly ads. The entry for Abraham Lincoln, for example, offers me deals on a Discover Card, ultrasound tech training programs, auto insurance, Lenovo PCs, ?pretzel crisps,? a weight loss product, a Google text ad for Lincoln cars, and Alamo auto rentals.

Source: http://feeds.slate.com/click.phdo?i=eace04b0104bed089af9501e3bd63a14

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